Vivek Agnihotri asks ‘Bollywood Boycott situation aayi kyu?’


Vivek Agnihotri talked about the Bollywood boycott situation. The filmmaker recalled the time when his film, The Kashmir Files, was boycotted by Bollywood.

Bombay,UPDATED: Aug 18, 2022 5:33 PM HST

Vivek Agnihotri talks about the Bollywood boycott trend.

Vivek Agnihotri talks about the boycott trend in Bollywood.

By Anindita Mukherjee: This is not the right time for Bollywood. Movies we’ve been waiting for are becoming box office duds. To top it off, the boycott trend on social media is getting stronger over time. After boycott calls trend on social media for Laal Singh Chaddha, Pathaan and Tiger 3, several industry giants have spoken on the subject. Vivek Agnihotri, who helmed one of Bollywood’s few highest-grossing films this year, spoke about the boycott trend.


Vivek Agnihotri directed The Kashmir Files, which was one of the few films to break the Rs 250 crore mark in Bollywood. Amid India’s ‘Boycott Bollywood’ trend, Vivek recalled times when The Kashmir Files was boycotted, but the film has steadily picked up. At an event, the filmmaker spoke about the boycott trend. He said, “Boycott karna ek individual right hai. Hum feminist, adivasi, animal rights ki baat karte hai toh. So I think boycotting anything is an individual right. But the thing is you boycott the situation ki aayi kyu?”

Vivek continued, “Aisa hi ki jaise koi toothpaste bechne wali company, colgate, for example, agar woh apne hi customers ka mazak udane lage, aur bole ki jo toothpaste use karte hai woh toh sab idiots hai. Toh aap kitne din tak woh khareedenge toothpaste? Toh yeh thoda introspection ki baat hai ki aaj kya kaaran hai ki yeh situation aayi hai.”


Vivek Agnihotri went on to recall the time when The Kashmir Files was banned by Bollywood, but since his film was “honest”, it did well at the box office. He shared at the same event, “Boycott bahut filmon ka hota hai. (The) Kashmir Files ka Poore Bollywood ne, critics ne, media ne, exhibitors ne, sab ne hi boycott kar diya tha. But if your film is honest. .. duniya ki koi takat usse rok nahi sakti.”

The Kashmir Files was released on March 11, 2022.

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